While history lauds the Indus Valley Civilization, the concept of zero and the decimal system and as students we are repeatedly told in school about the progressive, fascinating superiority of the Indian civilization of yesteryear, the intriguing fact that comes to fore is then how come the West today has become more innovative than India. In their book, “India Inside: The Emerging Innovation Challenge to the West” management experts Nirmalya Kumar and Phanish Puranam answer the very question. Through some extensive research and interviews, they show that a considerable amount of innovation is happening in India, it’s just invisible to the end consumer.
The book also gives a glimpse of what’s happening in research and development centres across India today. It dispels the myth that Indians ‘don’t do innovation’ and explores what’s happening in research and development centres across the country.