Fynd, omnichannel platform, which also runs a fashion e-commerce portal, has announced an initiative to eliminate gender bias and motivate more women to join their organization. The company has decided to conduct a recruitment drive in three cities - Mumbai, Pune, and Bangalore - inviting 200+ aspiring women engineers to attend it, of which 25-30 deserving candidates would be roped in to be a part of the organization.

The fashion technology start-up realized that there were fewer women employees as compared to men in their engineering organization. They also learned that the gender pay gap existed in their firm and only a single woman existed in their leadership team.

While they added two more women in leadership roles, they also wanted to level wage differences and make all their women employees feel more valued at work. The company, therefore, decided to bridge the pay gap for women and leveled their compensation to men at the same level. The company offered them an additional 10 percent above this to counter compensate for the difference.

Commenting on this initiative, Fynd Co-founder Harsh Shah said, “Fynd is a modern organization that observes a diverse, collaborative and flexible structure. We wanted to extend our modernity by fixing the existing gender and pay gap in our firm and reinvent our work culture altogether. Currently, we have 60 engineers in our team. We believe our initiative to hire more women engineers in our organization would be well received and more and more women would be motivated to chase their dreams and channelize their strengths in a better manner.”

Headquartered in Mumbai, Fynd has been operational since 2015 and the brand is focussed on leveraging improvements and strengthening its team to further enhance its offerings to customers.