Virtual ceiling: e-tailers have few women at the top
The e-commerce sector may be revolutionising India’s retail story, but when it comes to women leaders, it lags behind other segments. Several industry players BusinessLine spoke to say that only a tiny fraction — less than 1 per cent — of women make it to leadership roles in Internet start-ups, compared with 25-30 per cent in other sectors. Only a handful of companies, including Shopclues, Zivame, Mydala, Shopify, Cashkaro.com and Local Banya, have women as co-founders or in key management positions. Most of the roles are in marketing, human resources or administrative functions. Only a few are in tech-related or product-driven roles.
The e-commerce sector may be revolutionising India’s retail story, but when it comes to women leaders, it lags behind other segments. Several industry players BusinessLine spoke to say that only a tiny fraction — less than 1 per cent — of women make it to leadership roles in Internet start-ups, compared with 25-30 per cent in other sectors. Only a handful of companies, including Shopclues, Zivame, Mydala, Shopify, Cashkaro.com and Local Banya, have women as co-founders or in key management positions. Most of the roles are in marketing, human resources or administrative functions. Only a few are in tech-related or product-driven roles.
Read the Hindu Business Line news report here.
