Firms upbeat about employer-branding, but employees differ': Report

Indian companies are increasingly adopting employer branding to attract top talent and 74 per cent of employers think their strategy has been successful, while 67 per cent employees feel otherwise, a report says. According to a survey by TimesJobs.com, while employers are upbeat about their employer-branding strategies and are even acknowledging success, there is a gap between their thinking and what employees feel about their employers' brand. 

Read Economic Times full report here.