About a month ago, Flipkart made an offer to the founders of a Denmark-based social networking site, which matches travelers going to a destination with those who want to send goods to that place, people with knowledge of the matter said. The Indian ecommerce giant was in talks to acquire Sociotransit, the people said. It offered Niral Desai, an IITian, and Pranav Shah, who has an MBA from India, to buy out their firm and told them that they that they could continue to work on the expansion of their startup while drawing a salary from Flipkart as employees.

Read Economic Times full report here.