News: Aspirants prefer job profile, brand image over fat pay: Survey

Employer Branding

Aspirants prefer job profile, brand image over fat pay: Survey

A report published in Economic times says that when it comes to employment, many aspirants give more weightage to the job profile and brand image of a company than the salary package. This inference is derived from the findings of a survey conducted by Firstnaukri.com, a portal for campus hiring. According to the survey, “Job profile and brand image of the company continue to rule the choice in comparison to salary package during placements.”

A report published in Economic times says that when it comes to employment, many aspirants give more weightage to the job profile and brand image of a company than the salary package. This inference is derived from the findings of a survey conducted by Firstnaukri.com, a portal for campus hiring. According to the survey, “Job profile and brand image of the company continue to rule the choice in comparison to salary package during placements.”

The findings are based on questions e-mailed to jobseekers registered with the portal. It covered BE/B.Tech, BBA, BCA, B.Sc, non-IT engineers, finance and computer science graduates and post-graduate students.

Read the complete ET report here
 

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Topics: Employer Branding, #Hiring

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