HR tech start-up ATP secures ₹7 crore to scale employee analytics

All Things People (ATP), a human resources technology venture founded in 2024, has raised ₹7 crore in seed funding through an angel syndicate of global industry leaders, family and friends. The company said the funds will be used to expand its first product offering, strengthen technology infrastructure and grow its market presence.

The syndicate includes Varun Alagh, founder and chief executive of Honasa Consumer; Amit Dalmia, Asia head of portfolio operations and senior managing director at Blackstone; Alex von Behr, former global chief customer officer at Unilever and former chief executive of Coca-Cola India; Vivek Gambhir, venture partner, adviser and board member; and Amit Sinha, founder and president of Workspan in the United States. These investments were made in a personal capacity.

ATP was founded by Anish Singh, Kshitij Jain and Shashank Shekhar, who said the idea for the company came from the gap between how organisations had used technology to improve customer experience and the limited innovation applied to employee experience. 

Singh has more than two decades of HR and business leadership, including time as chief human resources officer at Unilever and senior roles at ITC, ICICI Prudential, Essar and Reckitt. Jain has 24 years of experience in business, product and finance with Procter & Gamble and Amazon across Europe and India. Shekhar has led HR for Amazon India’s consumer business, worked at Unilever, Godrej Consumer, ICICI Prudential, LIC and Patni Computers, and also held a P&L role as chief executive of Godrej Consumer South America.

The company said it combines people-science, organisational context and artificial intelligence to reimagine the employee experience. Its first product, atp|reflect, is designed to provide continuous listening, advanced analytics and actionable insights for organisations. 

The new capital will be directed at enhancing atp|reflect’s capabilities, expanding sales and marketing, entering new industries and geographies, and hiring talent in technology, product, sales and customer success. ATP also plans to increase its investment in research to remain competitive in organisational health and people-science innovation.

Varun Alagh said, “I chose to invest in All Things People because I believe in their vision of harnessing technology and people-science to revolutionise the employee experience. Their innovative approach to continuous listening and actionable insights is paving the way for a thriving workplace culture globally.”

In a joint statement, Singh, Jain and Shekhar said: “Securing this seed investment is a pivotal moment for ATP, as it represents not only capital but also the trust and conviction of globally respected leaders who believe in our mission to transform the employee experience through AI-driven people-science. At ATP, we believe that building great workplaces starts with deep listening, actionable insights, and technology that adapts to people, not the other way around.

With this funding, we will scale rapidly, strengthen atp|reflect’s capabilities in AI-driven analytics, security, and personalisation, and innovate boldly to create workplaces where millions can truly thrive. This is just the beginning of what we envision as a new standard for the future of work.”

Since its launch, ATP has signed 15 clients including a Big Four consulting firm, an automobile manufacturer, hotel chains, start-ups, an e-commerce company and pharmaceutical firms. The company has expanded to Australia and Sri Lanka as well as India and says it is building a base in the global HR technology sector.

Industry reports estimate the global human resource technology market at around USD 36 billion in 2024, with projections it could reach USD 69.6 billion by 2033, representing annual growth of 7.6 per cent between 2025 and 2033. ATP positions itself as part of that growth trend with its combination of people-science and artificial intelligence applied to employee engagement.