Bengaluru-based SaaS and frontline workforce management platform BetterPlace has forayed into South-East Asia (SEA) with the acquisition a majority stake in Indonesia’s blue collar workforce fulfillment platform, MyRobin, for an undisclosed amount.
With close to 200 million frontline workers in SEA, the market size for frontline workforce management in the region is as large as $280 billion making it the perfect market for a horizontal SaaS offering that provides all frontline workforce management services under one roof.
“BetterPlace, having seen success for its horizontal suite of services in India, aims to replicate the same in SEA,” the company said in a statement.
“We are thrilled to welcome MyRobin to the BetterPlace family and further our vision towards formalizing the frontline workforce globally. With our technology and MyRobin’s expertise in operating in Indonesia, we would be able to introduce equitable opportunities for the frontline segment,” said Pravin Agarwala, Co-founder & Group CEO at BetterPlace.
With over 3 million workers in their community, MyRobin provides on-demand, pre-screened, frontline workers on a long and short-term basis to enterprises in Indonesia.
In addition, MyRobin provides attendance and performance management services and offers embedded financial services like early wage and discounts on daily needs, and has its own frontline workforce upskilling platform called MyRobin Academy.
Launched in 2020 in Indonesia, MyRobin has enterprises such as Shopee, Astro, Sicepat, E-Fishery, Kopi Kenangan among clients.
“Over the last 2.5 years we have been able to empower over 3 million frontline workers in over 270 cities in Indonesia to live a life of dignity by elevating them to the formal economy and giving them access to formal finance, jobs, and training. As the next chapter of our growth we would like to take our vision and expertise to more geographies and BetterPlace is the perfect partner who will enable us to achieve this goal,” added Ardy Satria Hasanuddin, Co-founder & CTO at MyRobin.
BetterPlace recently raised $40 million as part of their extended Series C round which resulted in international investor Macquarie Capital joining the captable, along with Jungle Ventures, Unitus, BII, Capria and 3one4 Capital.