Whatfix, a leading digital adoption platform, has raised $125 million in its Series E funding round, led by Warburg Pincus, with participation from existing investor SoftBank Vision Fund 2. The fresh capital will be used to expand Whatfix’s product offerings and strengthen its presence in the U.S., EMEA, and APAC regions.

Since its previous funding in 2021, Whatfix has experienced substantial growth, achieving a 4.5x increase in annual recurring revenue (ARR) and expanding its customer base, which includes prominent global brands such as Arrow Electronics and Schneider Electric.

Whatfix, known for its innovative solutions that guide users through complex software applications, the company's platform has been adopted by numerous Fortune 500 companies, including Arrow Electronics, Schneider Electric, and Avnet.

“Enterprises are grappling with the complexities of digital transformation and the ever-increasing pressure to deliver exceptional user experiences,” said Khadim Batti, CEO and co-founder of Whatfix. 

The fresh infusion of capital will enable Whatfix to further expand its product offerings, strengthen its market position, and accelerate its global reach. The company plans to invest in research and development, strategic acquisitions, and increased sales and marketing efforts.

"We are thrilled to have Warburg Pincus join us on this journey," said Khadim. "Their deep industry expertise and global network will be invaluable as we continue to scale our business and deliver exceptional value to our customers."

Narendra Ostawal, Managing Director, Head of India Private Equity at Warburg Pincus, expressed confidence in Whatfix's potential. "Whatfix's unique approach to digital adoption is transforming the way organisations leverage technology," he said. "We are excited to support their growth and help them become a leading player in the market."

Narendra Rathi, Investment Director at SoftBank Investment Advisers, stated, "Since our initial investment in 2021, Whatfix has shown strong growth and innovation. Their role in Fortune 500 digital transformations highlights their customer focus. We look forward to supporting Khadim and Vara in their next growth phase."