Mobile & audio accessories brand, boAt has added newer members to its leadership team, as it looks to expand its product offering across newer segments, strengthen its distribution & supply chain network and fortify the online presence. The team will be based out of New Delhi and Mumbai office, and work closely with the co-founders Aman Gupta and Sameer Mehta to ensure the rapid growth of the company. Here are some of the key hires made by the company:

Sushant Dalmia joins as Chief Financial Officer

With over 16 years of experience Sushant has worked across Pharma, Healthcare, Education, and Hospitality sectors leading the Accounting Operations, Taxation, Strategic Financial Planning, Merger & Acquisition, Fund Raising, and People Management. He has been an integral part of concluding successful M&A deals (>USD 200 mn) in the Healthcare and Education space.

At boAt, he will be heading the finance function and working closely with the senior management team to streamline & restructure the vertical. 

Damandeep Singh Soni joins as Vice President - Growth

Known as a marketing maverick Daman has grown multiple products to 50+ million user base in record time. Earlier, he was the CMO and growth head at Mobikwik, Milkbasket, and WeCash. He was also the India Head for LINE. He is also an advisor and consults many start-ups on marketing, growth, and India entry and their go-to-market strategies.

At boAt, Daman will focus on building a team and systems which make boAt the largest consumer tech company in the country. 

Divyanshu K joins as Vice President – Strategy

The Young Turk Divyanshu has been responsible for strategically transforming companies across sectors. An IIM-Indore and IIT alumnus, Divyanshu comes with more than eight years of work experience.

At boAt, he will be responsible for driving the strategic initiatives for the next leg of swift and sustainable growth. Given the 20% surge in demand boAt has already experienced for its products, Divyanshu has a lot of opporunities to build on. 

Pankaj Raut joins as Vice President - Supply Chain

Prior to boAt, Pankaj has worked for more than 14 years in companies like GE Energy, Robert Bosch, WNS Global Services and GEP Worldwide. He enjoys setting up new business practices and processes from scratch.

At boAt Pankaj will work on driving a strong supply chain function. Let's see how he put his avid interest in using technology to improve efficiency and effectiveness. 

Speaking on the appointments, Sameer Mehta, Co-founder, boAt Lifestyle said, “We are excited to welcome Sushant, Daman, Divyanshu and Pankaj to our core leadership team as we enter the next phase of growth. They bring in a wealth of experience and best practices from global companies. The combined skills and experience give us huge confidence to scale up and in build a high-performance centric culture in the organization.”

Work from home (WFH), workout from home, the stadium at home, entertainment at home, and study from home has acted as catalyst and  worked in favor for boAt. Now to make most of this growing demand and raspidly changing consumer needs, the made in India company has to invest in talent and skills. 

Hence, in addition to leadership appointments, it also extends pay hikes and ramps up hiring by 50 percent. Let's see how it scales its business and expands its market share with a new leadership team.