India's most valuable internet company Flipkart has created a new role for an entrepreneur-in-residence and has chosen technology industry veteran Ravi Garikipati, as the first incumbent to grow its nascent online advertising business. Garikipati, who comes to Flipkart after stints as head of Silicon Valley-based [24]7 Innovation Labs and software maker Vendio, has been tasked to work closely with cofounders Sachin Bansal and Binny Bansal.

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