Haier Appliances India has today announced that Eric Braganza will retire as the President of India operations effective January 1st, 2022. In his place, Satish N.S, Senior Vice President, Sales & Marketing, will be taking over as President of the company.
Braganza’s management prowess proved instrumental during Haier's expansion in India, playing a pivotal role in establishing partnerships with some of the largest national and regional retailers in the country. Amongst his many contributions to the organization, was creating a strong and stable team of core members and promoting the spirit of micro-entrepreneurship in them to drive success for the brand in India.
Commenting on the development, Eric Braganza said, “Haier is one of the most exciting, innovative and mission-driven companies, and I am honored to have led the brand in India in its growth journey. Today, the brand has made a significant impact in the market with its commitment to serve the needs of Indian customers, guided by its core philosophy of ‘Inspired Living’.
He also added that the last few years have been critical in the growth of the brand as Haier focused aggressively on not just expanding their market presence, but also in strengthening their customer service and improving their product line-up by increasing their investments to make Haier’s local manufacturing more robust. It was very fulfilling to witness the extraordinary success that the brand has achieved since he joined in September 2009 and he feels confident as the brand embarks on a new chapter of innovation-led growth.
Eric Braganza is a veteran in the consumer durables industry who brings along an inspiring professional experience of over 35 years and has been spearheading the organization since September 2009. He will continue to mentor the team as a consultant and continue to serve as the President of CEAMA (Consumer Electronics and Appliances Manufacturers Association).