Subbu, Subramanyeswar’s elevation comes on the back of his successful stint as Chief Strategy Officer of Lowe Lintas. He joined Lowe Lintas as its National Planning Director, eight years ago, in 2011. Under his leadership, the planning function at Lowe Lintas has metamorphosed and the resulting end-product has been instrumental in helping clients achieve their objectives.
Commenting on Subbu's elevation, Virat Tandon Group CEO, MullenLowe Lintas Group said “Subbu has been a fantastic partner for not just our planning, business, and creative leaders, but also for our clients over the past few years. He is a very generous giver of his thoughts, time, energy and passion. In his new role as Group CSO, Subbu will play a crucial role in driving our global model of “hyper-bundled” solutions for our key clients.”
Excited about the new role, Subbu, Group Chief Strategy Officer, MullenLowe Lintas Group said “MullenLowe Lintas Group is one of those rare companies to have truly revolutionized the industry with transformational and culture-leading brand ideas, and I couldn’t be more honored to have been chosen to lead the strategic agenda for the entire group. The opportunity ahead for us is vast and a big part of my job is to accelerate our proven strategic thinking ability in this turbocharged technology and the data-led world, with “hyper-bundled solutions” that give an unfair share of attention to our Clients’ businesses, brands and reputations.”
Subbu assumes the new responsibility with immediate effect.