GIVA rewards store managers with cars for stellar performance

In a bold move that redefines employee recognition in India’s retail landscape, GIVA—one of the country’s fastest-growing D2C fine jewellery brands—has awarded cars to 14 exceptional store managers under its annual ‘Rising Star’ initiative. The gesture marks a significant shift in how frontline leadership is celebrated, moving beyond symbolic rewards to lifestyle-impacting recognition.

These managers, selected from across India, were honored for either doubling their March–May 2025 turnover compared to the same period in 2024 or for achieving Rising Star milestones in newly launched stores opened during that window. The car gifting ceremony served not just as a token of appreciation but as a strategic signal of GIVA’s people-first philosophy.

“At GIVA, growth isn’t just about numbers, it’s about people,” said Adityaa Labroo, Co-Founder at GIVA. “Initiatives like our Rising Star program reflect that belief—celebrating people as the foundation of business success. We continue to recognize our employees through annual initiatives, ensuring their contributions are celebrated year after year.”

Recognition as a strategic culture lever

Launched in 2019, GIVA has scaled rapidly to over 250 stores nationwide, powered by a strong omnichannel presence and a workforce of over 1,200 frontline stars. The Rising Star initiative is emblematic of the brand’s evolving HR ethos—where recognition is not just a ritual, but a retention and motivation strategy.

By gifting cars, GIVA not only rewards performance but also reinforces a culture of aspiration and ownership. The initiative reflects a broader shift in the D2C sector, where brands are increasingly investing in emotionally resonant, high-impact rewards to build loyalty and drive excellence.

Setting a benchmark in retail HR

In an industry often defined by transactional incentives, GIVA’s Rising Star program stands out for its depth and symbolism. It positions the brand as a leader in progressive HR practices—where recognition is personalized, public, and powerful.

As GIVA continues to expand its footprint, this initiative may well become a blueprint for how retail brands can elevate their people strategy, turning everyday managers into celebrated brand ambassadors.

Organisational Culture

GIVA rewards store managers with cars for stellar performance

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