Top B-schools in the country, including many IIMs, Indian School of Business (ISB), XLRI and MDI-Gurgaon, will introduce lessons gleaned from Narendra Modi‘s electoral success into their curriculum for the new academic year. Case studies on BJP‘s marketing techniques, use of technology and social media, single point authority and media management will now be taught in the new batch of management students (class of 2016) and to those in their second year (2015). “Indian politics make for great case studies,” said Siddharth Shekhar Singh, associate professor for marketing at ISB. The Bschool will use Modi‘s campaign to teach brand strategy, product positioning and understanding target audiences in its New Product Development and Marketing Management classes this year.
Read the Economic Times news report here.