After recently closing a $540 Mn round and becoming the fifth-most valued company in the country at $3.6 Bn, Byju’s is kick-starting one of its largest recruitment drives. From about 3000 to 3500 employees it is looking to hire around 2,000 people for its sales and operations team, while the rest will be added to its content-creation team.
With around 2 million annual paid subscribers, Byju’s has previously said the company has been growing at 100% for the last three years and is on target to touch Rs 1,400-crore revenue in the year ending March 2019. This growth and engagement from the audience is only motivating them to grow further in terms of their offerings.
In the next phase of growth, it would be crucial for the ed-tech startup to tap on to new opportunities and clients and also strengthen their content to attract more and more customers.
To increase its capabilities recently, Byju’s had also acquired US-based Osmo to enter the kids’ segment (age 3-8) by the middle of this year, with a standalone app.
Byju’s founder Byju Raveendran has also previously shared that the company has outlined an investment plan in the range of $50-100 Mn for overseas expansion in English-speaking markets like the US, the UK and others. The Bengaluru-based startup is also said to be in talks with several creators of popular cartoon characters to potentially integrate them on Byju’s planned foray into the kindergarten segment.
These strategic moves reflect that Byju's is ready to further grow in the market and compete with others in the space with innovative learning solutions. It is not only aiming to build more content but also looking at working on different ways in which it can present the content to the learners.
Therefore, the content creation team, along with the sales and operations team will play an essential role and help Byju's expand its market share with unique learning content.