News: After 12,000 layoffs, Google strikes again with more job cuts at Waze

Strategic HR

After 12,000 layoffs, Google strikes again with more job cuts at Waze

At present, Google's Waze division boasts a workforce of more than 500 employees. The acquisition of Waze by Google took place in 2013 for a reported sum of approximately $1.3 billion.
After 12,000 layoffs, Google strikes again with more job cuts at Waze

As part of its efforts to merge the Waze mapping service into its own map products, Google has implemented job reductions. Chris Phillips, the leader of Google's maps division known as Geo, communicated to the employees on Tuesday regarding the strategic change in how Waze's ads are monetised. 

The company intends to shift the management of Waze's ads to the Global Business Organization (GBO) and synchronize it with Google Maps, leading to workforce reductions in various areas such as sales, marketing, operations, and analytics that are associated with Waze Ads monetization.

"In order to create a better, more seamless long-term experience for Waze advertisers, we've begun transitioning Waze's existing advertising system to Google Ads technology. As part of this update, we've reduced those roles focused on Waze Ads monetization," Google said in a statement to Reuters.

As per CNBC's report, the company plans to notify advertisers and partners about this transition on Wednesday. The email did not provide specific information regarding the precise number of job reductions. The report states that the Waze unit presently has a workforce of more than 500 employees. In 2013, Google acquired Waze for an estimated amount of $1.3 billion.

In January, Alphabet, the parent company of Google, declared its intention to reduce its workforce by laying off 12,000 employees, which constitutes approximately 6 per cent of its total employees. This decision was prompted by a noticeable slowdown in revenue growth. Additionally, Alphabet has undertaken measures to streamline operations and improve efficiency by downsizing and discontinuing certain projects.

Starting from December, Google has been merging Waze with its Geo unit, which is responsible for managing maps. As a result of this restructuring, the CEO at that time, Neha Parikh, resigned from the position.

By employing crowdsourcing, the Waze app offers its users the quickest driving routes and up-to-the-minute traffic updates. This popular app has amassed a user base of approximately 140 million active users.

Within the email, Phillips recognized the challenging nature of these choices and conveyed appreciation and admiration for the impacted Waze employees, acknowledging their significant contributions to the company's accomplishments and overall work environment.

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Topics: Strategic HR, #Layoffs, #HRTech, #HRCommunity

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