For the first time in India, Google will directly mentor 25 startups on topics like design thinking, marketing and business development. The five-day event called Launchpad-slated for the first week of November- will see Google employees across the globe share their industry expertise with the startups who will be housed in Google's Bangalore office. Earlier this week, the search company announced a similar program in Brazil. "It will be a first of its kind in Asia. It may then be rolled out to places like Tokyo," said Sunil Rao, country head of startup ecosystem at Google India. The Launchpad program already exists in Israel as a one-week pre-incubation program for early stage startups where each day is dedicated to a specific subject and includes presentations, one-on-one mentorship and focused work.
Read the Economic Times news report here.