News: Hero MotoCorp bets on new Splendor

Strategic HR

Hero MotoCorp bets on new Splendor

According to an ET report, Hero MotoCorp is banking on its revamped existing brands to claw back some of its lost market share, and is debuting an all new indigenously developed Splendor as its first indigenous product after parting ways with its erstwhile partner Honda. While the product was shown to dealer partners at the annual Hero Global Marketing & Sales Conference in Macau last week, the refurbished bike - called Splendor iSmart - is likely to hit the market in the next few months.

According to an ET report, Hero MotoCorp is banking on its revamped existing brands to claw back some of its lost market share, and is debuting an all new indigenously developed Splendor as its first indigenous product after parting ways with its erstwhile partner Honda. While the product was shown to dealer partners at the annual Hero Global Marketing & Sales Conference in Macau last week, the refurbished bike - called Splendor iSmart - is likely to hit the market in the next few months.

Hero MD and CEO Pawan Munjal has already told ET earlier that products on the all new platforms, developed in collaboration with its three new technology partners - Erik Buell Racing of the US, Engines Engineering of Italy and AVL of Austria - will be launched in calendar year 2014.

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Topics: Strategic HR, #Updates, #National

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