Sony Pictures Networks cuts around 10% workforce amid cost rationalisation

Sony Pictures Networks India (SPNI) has cut over 100 roles as part of a restructuring exercise that sources estimate could affect around 10% of its workforce, amid a broader push for cost rationalisation in a difficult advertising environment.

According to sources cited by exchange4media (e4m), the layoffs took place across multiple departments, with the exception of SonyLIV, the company’s digital streaming arm. Senior executives in distribution marketing and channel marketing were among those asked to depart, with some Vice President-level professionals expected to exit by the end of the month.

The workforce reduction follows earlier reports from e4m that SPNI’s revamped organisational structure could impact between 180 and 200 employees. While some internal estimates suggest the final number may be lower, sources said the rationalisation could affect roughly 150 employees out of an estimated 1,200.

Employees impacted by the cuts are expected to receive severance packages linked to tenure, structured on a months-of-pay basis, according to people familiar with the matter.

SPNI did not provide an official comment at the time of publication. Earlier, when e4m first reported the potential layoffs, the broadcaster described the figures as “speculative and baseless”, though it did not rule out restructuring.

The reductions come alongside a wider leadership and operating model shift. In January, SPNI announced an updated structure aimed at giving its content clusters end-to-end ownership across programming, marketing and on-air promotions, spanning both linear and digital platforms.

The company has also consolidated revenue streams across advertising, distribution, sports and international business under Chief Revenue Officer Rajesh Kaul, supported by a restructured leadership team.

The network has seen several senior exits and appointments over the past year, including the planned departure of Danish Khan, Business Head of SonyLIV, who is set to leave by March 31, 2026 after more than two decades with the company.

The restructuring reflects broader pressures facing India’s media and entertainment sector, as broadcasters balance investment in digital growth with tighter cost discipline in a volatile advertising market.

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