Currently, tech and finance companies are bleeding employees left and right. Customer experience firm Sprinklr too has joined the list of companies getting rid of their workers to cut costs. It most recently announced laying off roughly 4% of its global workforce, or more than 100 employees. 

The firing drive that began last week is impacting employees in India, the US and other regions, according to a report by TechCrunch. 

“While these decisions are extremely hard to make, it is the right decision for our long-term success as we shift from a capacity-driven to productivity-driven business model,” said a Sprinklr spokesperson. 

“Our first priority is to support our employees with the greatest care and respect, show appreciation for their contributions to Sprinklr, and assist them in their transition. We then will realign with a focus on making it easier to sell, and to deliver profitable growth to the business,” added the spokesperson. 

This is not the first time that Sprinklr is kicking out its employees in the past year. In July, the company reportedly cut at least 50 roles in its global marketing department.