Last fortnight, the Indian School of Business (ISB), launched a mobile application (app) and 500 people in North America downloaded it. Called the 360 degree app, it has videos of the B-school's alumni talking about their experience and the current batch speaking about why they picked the college, besides snippets of class room teaching and faculty profiles. "We are tracking every download to gauge how many are interested in our college globally," says Munish Sapra, senior director for admissions and financial aid, ISB. The app is one of the many ways in which the management college is aiming to get visibility amongst students abroad.
Read the Economic Times news report here.