Ubisoft asks developers to lay themselves off, triggering online backlash

Ubisoft is under fire after issuing what industry observers have described as one of the most poorly worded layoff announcements in recent memory — a statement that asked developers to “take their next career step on their own terms” by voluntarily leaving the company.

The French video game publisher announced the move as part of a new restructuring effort aimed at reducing costs and “realigning teams and resources” around key franchises such as The Division, Assassin’s Creed, and Far Cry. The company said the voluntary exit plan was part of “an ongoing evolution and long-term planning” process, according to a statement published on Tuesday.

“To support this transition responsibly, we introduced a voluntary career transition programme, giving eligible team members the opportunity to take their next career step on their own terms, supported by a comprehensive package that includes financial and career assistance,” Ubisoft said, as per media reports. 

However, the statement — which appeared to frame layoffs as a form of empowerment — quickly drew criticism online. According to reports from Kotaku and PC Gamer, developers and gamers alike slammed the company’s use of what they called “corporate doublespeak” to describe job cuts. One commentator mocked the phrasing, asking if Ubisoft had “used AI to write the statement.” Another post that went viral on X (formerly Twitter) summarised the backlash bluntly: “Just call them layoffs.”

Ubisoft has not disclosed how many roles will be affected by the restructuring, though industry outlets suggested that the voluntary programme precedes a wider round of layoffs expected in the coming months. The company said the initiative would include financial compensation and career transition support but did not detail eligibility or timelines.

The restructuring follows a turbulent period for the publisher. After a year of lacklustre sales and delayed titles, Ubisoft has been seeking to stabilise operations and refocus its resources on profitable properties. The move also comes amid deeper ties with Tencent, the Chinese conglomerate that has invested over $1 billion in Ubisoft’s Vantage Studios, which is prioritising work on Assassin’s Creed, Far Cry, and Rainbow Six Siege X.

 Studios outside this core focus — including Malmö-based Massive Entertainment, developer of The Division — are reportedly most exposed to potential cuts.

Ubisoft’s latest announcement adds to a grim pattern across the games industry. More than 10,000 workers have been laid off globally in 2024, as major publishers including Electronic Arts, Epic Games and Microsoft’s gaming division have slashed headcount to curb costs.

Despite the backlash, Ubisoft insisted its decision was part of a “strategic reallocation” to ensure its “long-term creative and financial sustainability.” But the tone of its message — couched in corporate euphemisms — has only deepened scepticism about how the company handles communication during a turbulent period for developers.

The company has yet to comment on whether further layoffs are planned.