Emami has roped in former Britannia employee Shridhar Panshikar as its sales president in the latest of a series of senior-level appointments undertaken by the Kolkata-based consumer products maker to spearhead an aggressive growth plan. At a time when a slowdown in consumer demand has made most marketers cautious about their expenses, the maker of Boroplus antiseptic cream and Zandu Balm pain reliever has been inflating its salary bills by going on a hiring spree. Promoters say these are strategic recruitments aimed at catalysing growth. "These are all investment for us to implement the expansion plans. Couple of more senior executives would join the company soon," said Harsha V Agarwal, director at Emami.

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