Whether it is the rapid shift to a remote workforce, the global trend towards the cloud, exploding growth in mobile or the burgeoning opportunities at the mobile edge, the dependency on network performance is becoming more vital than ever to the health of businesses globally. The lockdown and the current global health crisis has further accelerated this growth. This holds great opportunities for a company like Accedian, that’s into performance analytics and end user experience solutions. 

To make most of this growing trend and changing market demands, it has roped in Rajesh Pathak as Country Manager for India & SAARC to spearhead the company in its next phase of growth. 

Rajesh will be responsible for helping Accedian’s customers to understand the experience of their own customers and to support them throughout their digital transformation efforts. With over two decades of experience with both enterprise and service provider customers, Rajesh brings a wealth of industry knowledge to Accedian. Prior to joining, Rajesh held senior leadership roles at BT India within sales and partnerships and was responsible for the growth and development of the India market. 

“We are thrilled to have Rajesh join our team at this exciting time for India and SAARC,” shared Anthony McLachlan, Vice President and General Manager, Accedian Asia Pacific. “The customer experience is foundational to future business success. Understanding how networks are performing and leveraging predictive analytics to make decisions that enhance customer quality of experience are table stakes in today’s market environment. Rajesh understands the market and brings a strong customer focus to Accedian’s presence in India. We are delighted to have him on the team.”

Rajesh also shared that he is looking forward to supporting the customers in their digital transformation journey. He said, “With the ongoing evolution of networks and the critical requirement for network and application performance solutions, Accedian will play an important role in helping our customers transform their networks and infrastructure for better user experience outcomes and to ensure the most efficient use of their digital assets.”

The pandemic has triggered an unprecedented demand for digital solutions from collobaration tools to learning platforms. The post lockdown phase may see more use of performance analytics and end user experience solutions as well. How Rajesh will help Accedian in making most of this opportunity is to look forward to. Consistently analyzing the market trends and understanding the consumers demand for effecient solutions at low cost to create more relevant solutions for Accedian would be key.