News: India's GenY prefers social networks


India's GenY prefers social networks

According to the findings of The TCS GenY Survey 2011-12, India’s “Generation Y” is fast changing the communication paradigm by quickly adopting new modes of networking using social platforms like Facebook, Twitter as well as tools like instant messaging and chat. The findings of India’s largest survey of over 12,300 high school students across 12 Indian cities reveals that smart devices and online access are making GenY “instant connectors”. This is transforming the way tomorrow’s professionals are conducting their academic and social lives.

“As significant employers of India’s talented youth, we need to understand how to leverage these social trends to create engaging careers for tomorrow’s professionals” said, N Chandrasekaran, CEO and MD, TCS. Further, Ajoy Mukherjee, Executive Vice President and Global Head HR said: “The survey highlights the increasing relevance of concepts like social networks and gaming can be used to drive collaboration, creativity and productivity among young employees inside the enterprise. This can help keep GenY professionals engaged and energized through their careers.”

Source: TCS

Topics: #Updates, Social Media

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