Twangout: The Talent Brand Way of Enhancing Candidate Journey


The Talent Brand Way of Enhancing Candidate Journey

Prashant Bhatnagar, Vice President, Sapient

Recruitment is a candidate journey not just a process.  To be effective in this critical area of recruitment, companies are required to step back and map or even re-map the potential lifecycle of candidate experience in terms of a ‘Candidate Journey’.  In this Twangout we will tackle the ‘Candidate Journey’ framework with the help of talent branding:

  1. Why should a company care about candidate journey? What are organizations doing to enable them?
  2. What comes in the way of an effective candidate experience and what can one learn from strong talent brands?
  3. What are the common pitfalls to avoid when focusing on candidate journey?
  4. How are tools and technology enabling candidate journeys?

Topics: #TalentBrandingWeek, Training & Development

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