At a time when employee well-being has traversed from the periphery to the heart of every corporate strategy, the Prostar Recognition Awards 2024 - themed “Trailblazers of Health & Wellness” commended the companies that have made a difference through their remarkable wellness drives. This year’s winners exude brilliance and innovation, implementing strategies that speak to the heart of what employees truly require - personalised support to enhanced engagement. These companies are spelling out what it means to champion wellness, ensuring their strategies echo the long-term well-being of employees. 

Reflecting on 2024, the conversation on well-being has evolved to include the growing need for strategic, innovative, and high-quality wellness products and services. The year ushered in a new era of corporate wellness, with preventive healthcare and data-driven technology redefining how companies must prioritise employee well-being.

As innovative healthcare and wellness strategies continue to evolve and rise in popularity, it is essential to highlight the pioneers and leaders of their success. Shining a spotlight on the trailblazers of health and wellness would not solely encourage others to push the frontiers of inventive solutions but also cultivate a culture of advancement and excellence in the employee well-being landscape.

The Trailblazers of Health and Wellness

The People Matters TRWC 2024 celebrated eleven winning companies belonging to diverse industries. Their victory was credited to their distinguished contribution to employee well-being. The winners of the Trailblazers of Health and Wellness, Prostar Awards 2024, in no particular order, are: 

• HDFC ERGO General Insurance
• Hexaware Technologies 
• Mercedes-Benz Research & Development India Pvt. Ltd
• Bennett Coleman & Co. Ltd
• Procter & Gamble, India
• JSW Global Business Solutions Ltd
• Titan Company Limited, IDFC FIRST Bank Ltd
• Wipro Limited
• Infosys Ltd.
• Cognizant

Unveiling the ingredients of success 

To uncover the strategies that have enabled companies to excel and flourish in the employee well-being landscape, here are a few ingredients that explain the key drivers of their success:

Championing multi-dimensional wellness

Winners of the third edition of the Prostar Recognition Awards identified multi-dimensional wellness as the cornerstone of their well-being initiatives, emphasising it as their leading priority. Efforts centred around personalisation, data-informed decision-making, hybrid-friendly formats, and active leadership involvement ensure that wellness programs are accessible and elevate employee engagement. Moreover, an enhanced focus on mental health initiatives and preventive healthcare measures positively impacts both individual and organisational health.

Leveraging tech-driven wellness

By implementing a wide range of technology-driven and data-backed wellness initiatives, companies are fostering a culture that serves the evolving needs of employees. From AI-powered chatbots to wellness portals and mobile apps for personalised support, leveraging technology has empowered companies to ensure the holistic well-being of their employees. These tech-enabled solutions call for a responsive culture that aligns well-being measures with employees' aspirations and needs. 

Defining metrics that shape wellness 

Gauging the success of wellness programs is imperative to understanding their impact on employees' overall well-being. Winning companies balance using short-term and long-term metrics to ensure their programs are perpetually evolving and improving. Tracking program participation rates and circulating feedback surveys post-events are a few short-term metrics that have been reliably effective. Long-term metrics such as year-over-year analysis of wellness trends have demonstrated success as well. Consistently measuring the efficacy of these wellness initiatives leads to a healthier workforce that drives long-term success.

The event celebrated the remarkable success of companies that have used such impactful strategies and redefined the essence of wellness in the workplace. These companies have showcased their dedication to fostering a healthier and happier workforce and inspired others to drive positive and sustainable change.