Online marketplace Snapdeal.com has hired former Coca-Cola India and GlaxoSmithKline (GSK) executive Idimadakala Srinivas Murthy as its senior vice-president (marketing) to build a strong brand and increase efficiency in its marketing expenditure.Murthy will replace Sandeep Komaravelly, who will now be heading another strategic initiative being incubated by Snapdeal.
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