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"Who moved my brand?" with Bill Boorman

• By People Matters

The way people look for jobs and connect with employers is constantly changing. Organizations need a rethink to conventional wisdom in order to play catch up. In this session, Boorman shares the latest research from tracking nine million job applications across three continents and 24 brands. Boorman will explore changes to attraction, employer brand, EVP and other practices, what gets a reaction and what is becoming "old" thinking. This session is challenging and thought-provoking and left attendees with a blueprint for hiring strategy that takes into account: location, technology, message, and approach.

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