Shoppers Stop, India's largest department store chain, has roped in Debasish Gupta to head its marketing, loyalty and analytics division.
Gupta replaces Vinay Bhatia, who moved to rival Future Group a few months ago.
"As Shoppers Stop reinforces its omni-channel strategy, it was important for us to find the right person to lead and grow our marketing efforts, carry the mantle of change-management and bolster our brand equity and fashionability," said CEO Salil Nair.
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