A strong company culture and values have a significant impact on the success of any business. These two elements not only shape the employees of an organisation but also help shape the overall success of the business.

In today's competitive world, it is crucial for companies to focus on the development and management of talent in order to create a productive and engaged workforce. By providing employees with the right support, psychological safety, resources, and tools, that they need to be themselves and that they need to do their jobs effectively, companies can help ensure that their employees are able to truly thrive and be in a flow state, in their careers.

Experiences created at work, relate to what people feel within and outside. A work experience is created and influenced by self, others, leaders, founders, business, and therefore all the situations that include these. All of these contribute to company culture. One of the key factors is helping people have a culture based on non-linear growth, which identifies strengths and potential within people and invests in that growth, via enhanced opportunities of experience + exposure + education. Cross-functional projects, stretch assignments, bridge opportunities with other teams and people, and leadership development programs, all these aid employees in developing new skills and gaining exposure to different areas of the business. This also helps unlock employees and helps them find things that align with their true calling. 

Specific programs like 'First Time Leader', 'High-potential Development', 'Leadership Development', to name a few, are particularly valuable for creating a culture of growth and development. These programs can help employees build the skills and experience they need to take on leadership roles within the organiation. They may include training, mentorship, and hands-on experience working in proximity with senior leaders and across multiple parts of the organisation.

To truly bring out elite performance from employees, there must be a culture that creates the right positive push with a lot of coaching, thereby creating support first and challenging the next philosophy. This truly helps employees thrive and deliver elite performances. This can take the organisation to a very different orbit. 

Truly recognising and celebrating the achievements of employees is also an important aspect of building a successful company culture. This can include providing platforms for employees to showcase their work and garner recognition, and creating monetary and non-monetary rituals that truly make people feel valued and special. 

In order to create a productive and engaged workforce, companies must also focus on giving employees what they need to thrive. This can include offering the right tools, resources, and support they need to do their jobs effectively, as well as creating a work environment that is conducive to productivity and creativity. This spans from physical working space to perks to all-around well-being mechanisms. 

A culture that empowers the workforce is crucial. There must be freedom with the right responsibility and accountability. This enables the delivery of sustained outcomes for the business. A culture that provides employees with the freedom and flexibility to take ownership of their work and make decisions with a co-founder mindset, will have a positive impact on the business. 

In conclusion, creating and sustaining a strong company culture and values is essential for the success of any business. By focusing on the development and management of talent, offering a seamless work experience, creating a psychologically safe space, recognizing and celebrating the achievements of employees, positively nudging for elite performance, giving employees what they need to thrive, and empowering the workforce to deliver sustained outcomes, companies can create a productive and engaged workforce that is essential for driving the growth and success of their business.