Austin based digital marketing agency Bazaarvoice, Inc. has announced the expansion of its global Software Engineering operations to India. The digital marketing company is establishing a new presence in Bengaluru, focused on increasing its innovation capacity beyond the corporate headquarters in Austin, Texas. By the end of 2020, approximately 30% of the company’s engineers will be based out of Bengaluru.

Fritz Hesse, Chief Technology Officer at Bazaarvoice stated, “We want to increase our global brand presence by launching in a strong market that has become known as the Silicon Valley of India. Bengaluru has exceptional talent and a robust ecosystem that is a great match for our complex technology needs and creative & collaborative global culture.  We believe this choice will enable us to scale and grow at a high rate.”

To lead the expansion into India, Bazaarvoice has appointed Srini Basava to the position of Vice President, Software Engineering and India country head. Srini has more than 20 years’ experience in software development, most recently serving as Vice President of Research & Development and India site leader for PTC. He will be leading the innovation from the Bengaluru office.

Research and development form a key pillar of Bazaarvoice’s global business, spearheaded by a globally distributed team that delivers a suite of cloud infrastructure and services to provide holistic user-generated content solutions. Over the last two years, Bazaarvoice boosted the scale of its engineering department by launching its first international R&D lab in Belfast. 

The expansion in India comes after it witnessed double-digit growth in its revenue and customer base in EMEA and APAC. The new move into India marks the next chapter of growth and evolution for Bazaarvoice’s business, highlighting the importance of strategic product innovation. With this expansion, Bazaarvoice will be banking on the prowess of India’s growing engineering talent. Recently, Washington-based company, Apptio, a cloud computing and financial management software firm, also announced plans to triple its team of data scientists and developers in Bengaluru by the end of 2019.

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