The use of social media exponentially reduces the time required by anyone to seek information
With global connectivity being just a click away, the use of social media at the workplace is now more of a necessity than a bonus feature. Social media has moved from being a network to connect with friends, to being a vital medium of propagating voice and opinion of millions worldwide. Within an organization too, social media gives employees a chance to voice their views and be an integral part of the company.
Social networking at SAP Labs is facilitated by blogs, interest groups, bulletin boards and tools like Microsoft office communicator. The use of social media exponentially reduces the time required by anyone to seek information. An employer does not have to specifically seek people with all the answers, as everyone on the network can contribute on their area of expertise. Another benefit is that it increases cohesion between employee sets, even if they are geographically dispersed. It connects people and helps them create network spanning teams and work groups.
In a survey by the Society for Human Resource Management, 68 percent of respondents said that their companies used social media for recruitment, marketing and external communication purposes. This reveals a growing trend in the use of social media and the active role it plays in the communication process of an organization. Adapting and adopting social media is essential to an organization and its communication programs. As a two-way communication, social media provides transparency and ensures better communication across the organization.