Article: Everything's a 'click' away: Bhuvaneshwar Naik

#SocialMedia

Everything's a 'click' away: Bhuvaneshwar Naik

Bhuvaneshwar Naik, Vice President - Human Resources, Sap Labs India
Everything's a 'click' away: Bhuvaneshwar Naik
 

The use of social media exponentially reduces the time required by anyone to seek information

 

With global connectivity being just a click away, the use of social media at the workplace is now more of a necessity than a bonus feature. Social media has moved from being a network to connect with friends, to being a vital medium of propagating voice and opinion of millions worldwide. Within an organization too, social media gives employees a chance to voice their views and be an integral part of the company.

Social networking at SAP Labs is facilitated by blogs, interest groups, bulletin boards and tools like Microsoft office communicator. The use of social media exponentially reduces the time required by anyone to seek information. An employer does not have to specifically seek people with all the answers, as everyone on the network can contribute on their area of expertise. Another benefit is that it increases cohesion between employee sets, even if they are geographically dispersed. It connects people and helps them create network spanning teams and work groups.

In a survey by the Society for Human Resource Management, 68 percent of respondents said that their companies used social media for recruitment, marketing and external communication purposes. This reveals a growing trend in the use of social media and the active role it plays in the communication process of an organization. Adapting and adopting social media is essential to an organization and its communication programs. As a two-way communication, social media provides transparency and ensures better communication across the organization.
 

Topics: Social Media, C-Suite, Strategic HR

Did you find this story helpful?

Author

QUICK POLL

Are organizations doing enough to bridge the skills gap?

On News Stands Now
q_auto,f_auto/v1557379748/mag-may-2019.png

Subscribe now to the All New People Matters in both Print and Digital for 3 years.

Amid this new business imperative called EX, organizations are increasingly directing their focus on enhancing not only the professional prospects of their workforce but also their employees’ cumulative professional experience and creating that 'aha' moments. In this issue, we take a look at the right mix of physical, digital and emotional experiences that can help organizations elevate the employee experience, and more importantly the roadblocks that organizations face to create a home-away-home.

Subscribe
And Save 59%

Subscribe now