Archived Events.
changing marketplace, continuous introductions of new technologies and competitors inexorable growth, the future which used to be "more of the same", today, it's more likely "something different every day."
Marketers in many industries know that innovation through new product development is vital to remain competitive. But product decisions are not the only areas affected by new developments. Innovation can affect almost all marketing areas and setting an eye on these areas helps to retain existing customers and also to attract new customers.
WHO SHOULD ATTEND
The conclave is a must attend for the marketing & business development heads, brand & sales managers, marketing consultants/ advertising agencies, HR executives/ managers, academicians, resea
WHY SHOULD THEY ATTEND
Session 1: The challenges of sustainability in new enviornment
In this session the discussion will be on the paradigm shift due to movement of people, the changing fluidity due to globalization, breaking of communication barriers, competitiveness in boun
Session 2: New generation sustainability
Instead of using the term Gen Y and Gen Z, these have been grouped as New Generation. Relationships stand truncated today and new models are emerging. Building sustainable relationships with
Session 3: Ethics – Business and Sustainability
If business has to sustain the new generation has a very keen eye to ethics. This has hence started gaining significance and is an essential branding consideration. This can lead to 'customer
Session 4: Marketing in a socially networked world
This session will focus on leveraging the power of relationships through innovative approaches in 'Marketing Communication' in an inter-linked world - Facebook, e-marketing, internet marketin
Session 5: Building Innovative Supply Chain & Distribution networks
Cost cutting innovations in SCM & distribution for efficient customer response is the key to sustenance.
Session 6: Product innovation, market innovation, and business model innovation
This session will deal with Paradigm shifts arising out of “Jugad” ( frugal and flexible approach to innovation). It will also deal with 'Blue Ocean strategy', The business model of a 'hollow
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