Max Life Insurance Company Ltd. as part of its digitization journey, aims to hire nearly 40,000 agent advisors in current fiscal. 

The company has digitized its entire recruitment process. Launched last year, in the backdrop of COVID-19, a new recruitment approach was designed and implemented to enable quick, seamless identification, verification, and onboarding of prospects, digitally. 

V Viswanand, Deputy Managing Director at Max Life Insurance said, “The digital recruitment journey of our agency workforce has not only helped bring in top-quality talent to the business, but also ensured greater agility, speed and effectiveness in the entire onboarding journey. As a strong advocate for diversity, Max Life also aims to target a more diverse group of people in its recruitment strategies who are more representative of our customers.”

Under its digital recruitment push, Max Life initiated a comprehensive Web-to-Recruit Program to enable quality agent recruitment. Built with an always-on approach, the program has enabled the agency with a reliable process of recruitment that has helped establish a healthy agent advisor talent pool. 

The new process enabled the company to recruit more than 23,000 agent advisors in FY21, out of which 38% were diverse candidates. Bolstered by the success of last year, the company now aims to build the agency force with even more efficiencies in place to recruit a record number of agent advisors.