In 2014 a Timesjobs.com review stated that 45 percent of Indian organization didn’t have a mobile recruitment strategy. Despite agreeing to the positive aspects of mobile recruitment, their main apprehensions for adopting it were:
- Lack of technological prowess: 41 percent of staffing leaders said they are not well-versed with the technique
- Unreliability: 29 percent questioned the reliability of mobile recruitment as there is no app that functions across platforms
- Security policies: 26 percent had an issue with security
To top it off, 44 percent of organizations agreed that mobile recruitment would not be implemented any time soon.
Fast forward to 2016 and mobile recruitment is still here and gaining traction day by day. Between 2014 -2015, 20 percent of job applications were received from mobile phones; the figures were 0-10 percent in 2013. The numbers have been attributed to the steady rise in popularity of budget-friendly smart phones.
The Indian Mobile industry is one of the fastest growing in the world with over 350 million unique mobile phone users that have access to the internet. Candidates are using their phone to search, review and apply for jobs on the go. Recruiters on the other hand are understanding job seekers behavior and adopting mobile recruitment strategies as part of their hiring process. By 2015, 65 percent of organizations had built a comprehensive mobile recruitment strategy.
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