Applicant Tracking System.co aims to disrupt the recruitment software market by giving enterprise grade cloud based recruit software for free. Monetization of the product will be by offering value added services like job posting, hiring recruitment agencies etc. In addition, it is a global product, giving unique opportunity to scale to international markets and multiply the return on investment quickly. With Applicant Tracking System.co, the core platform is free, and addresses all the basic pain points of recruiters eliminating manual recruitment process by saving time. Some of the enterprise features like Resume Parsing, Automated notifications to Candidates and Agencies, Automated processing of resumes from Job Boards, Customized Interview Screening Questions, Open Talent Pool to manage candidate database at one place with an option to search and assign them to different job openings etc. are free for use. Most similar service providers charge for these sets. The platform also offers innovative features like Hiring Interviewers, Invite and Hire New Recruitment Agencies from MarketPlace etc.

Key differentiator: Currently recruitment lead time is the key pain point that recruiters are facing globally and the company’s intention behind developing this product is to address all the major pain points with innovative and easy to use features thereby reducing recruitment lead time. Products and solutions like these needs encouragement, thereby helping more innovation. It helps the company come up with futuristic features to address the market. Proactive marketing / traditional marketing is needed for Indian consumers as they are not so much internet savvy. Besides that, automation in the context of job sites integration is not easy as Indian job sites are not so integration friendly. With the advent of technology, the hectic days of manual handling of hiring process are old talks now.

Source of Inspiration: The modern era recruitment softwares are the future of hiring needs for any HR. Innovative features like One Click Job Postings to multiple job portals eliminated the need of publishing a job opening on various portals saving recruiters time and effort. The best part is that, these recruitment software are fully automated and capable of processing all the responses coming from job portals into a centralized database. Manually maintaining the database of candidates in a world of technology is not advisable. Without adopting and integrating new technologies to the recruitment process, increasing the productivity of recruiting team is becoming a challenge for HR.

Spotlight Awards to us means the inspiration to build more products which are the key pain points for recruiters.

Biggest Challenges & Key Learnings: One of the biggest challenges was marketing the product to Indian consumers as they are not very internet savvy. Secondly, as Indian job sites weren’t doing too great, automation in the context of job site integration was not easy.

Future of technology in HR: With the advent of technology, the hectic days of manual handling of hiring process are old talks now. The modern era recruitment software are the future of hiring needs for any HR. Innovative features like One Click Job Postings to multiple job portals eliminated the need of publishing a job opening again and again on various portals saving recruiters time and effort. The best part is these recruitment softwares are fully automated and capable of processing all the responses coming from job portals into a centralized database.

Message for the HR community: Without adopting and integrating new technologies to the recruitment process, increasing the productivity of recruiting team is becoming a challenge for HR.Recruiters who are still posting jobs manually in multiple job boards and using Excel trackers, Emails etc. to track and hire candidates can benefit a lot through modern era recruitment solutions like Applicant Tracking System.co. It will help save lot of time and effort by automating / streamlining the entire recruitment process. More importantly a cloud based solution ensures that the core tracking platform is free at all times.

Applicant Tracking System.co is a participant in the Spotlight Awards 2014, which will be held on 22nd August, 2014.