Article: People power fuels growth: Coforge's winning strategy


People power fuels growth: Coforge's winning strategy

Fuelling growth is a continuous process driven by key pillars: a culture of exploration, emerging tech mastery, and investment in talent development, says Sudhir Singh, CEO of Coforge.
People power fuels growth: Coforge's winning strategy

In the fiercely competitive IT services arena, where technological shifts occur at breakneck speeds, the ability to consistently deliver innovative solutions can make or break a company. Clients crave innovation, but delivering it consistently requires a workforce with a unique skillset. The CEO of Coforge, a Noida-based IT services firm, Sudhir Singh champions a strategy that prioritises both technological exploration and domain expertise. This approach has contributed to the Noida-based IT services firm’s significant growth from a $400 million enterprise to a billion-dollar organisation.

The company prioritises investment in its people, recognising their role as the true catalyst behind their success, as Sudhir Singh emphasises. This focus aligns with their vision, "Engage with the Emerging." As Singh explains, "We are primed to embrace innovation and strategically integrate emerging technologies across our internal operations and the industries we serve."

Coforge invested in Centers of Excellence for gen AI, low-code/no-code, and the metaverse, as well as the development of AI solutions like Coforge Orion and Quasar.

The company's growth reflects its strategic focus on select verticals, supported by specialised domain expertise and strong execution capabilities. However, as Singh emphasises, the true catalyst behind this success is the company's people.

"Our Employee Value Proposition (EVP) is 'Coforge is People, Coforge is Growth,'" Singh explains. "Our people are at the centre of all that we do." To address the industry's high attrition rates, Coforge has implemented a comprehensive talent retention strategy, encompassing result-linked incentives, continuous learning opportunities, and a focus on employee well-being.

The company's agile learning framework prioritises technical, domain, functional, project management, human, and leadership skills, ensuring its workforce remains future-ready. "Over 80% of employees believe the training they've received has positively impacted their careers," Singh proudly shares, with the company facilitating over 400,000 learning hours and 7,500 technical and domain certifications last year alone.

Continuous learning and growth

Coforge's global presence, spanning 21 countries and a diverse workforce of over 25,000 employees from 45 nationalities, underscores the importance of fostering a cohesive and inclusive company culture. "Our total rewards approach, emphasis on inclusion during company mergers, and prioritizing employee value proposition are key differentiators of our culture," Singh explains.

As the tech industry embraces the AI revolution, Coforge is positioning itself at the forefront. "Six months back, we were one of the first firms to talk about being an 'AI-First' organisation," Singh states. "We see AI technologies not just as another lever to drive direct revenue but also as a vital tool to reimagine every existing technology service line at Coforge."

With its enterprise Gen AI platform available on the Microsoft Azure Marketplace and the recent launch of Quasar Responsible AI, Coforge envisions a future where intelligence is embedded across all its offerings, from process and data to cloud, engineering, automation, and experience.

As the tech industry continues to evolve, Sudhir reiterates his commitment to talent development, continuous learning, and embracing emerging technologies to position it as a leader in driving innovation and delivering exceptional value to its clients.

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Topics: Technology, #LeadingEdge, #BusinessTransformation

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