Blog: The 4Ps of Change Management

Strategic HR

The 4Ps of Change Management

People form the foundation of any organization hardware, followed by Purpose, Passion and Pride
The 4Ps of Change Management

Recently, I got a chance to hear M. Damodaran, former chief SEBI, in a management convention. During his discourse, he touched upon his turnaround experience at UTI. One of his statements caught my attention: The strength of any organization change initiative can be defined by 3Ps – Purpose of Change, Passion for Change and Pride in Change. And to achieve all these 3Ps, you need a much bigger and powerful bigger “P” People.

Interestingly, I could relate it with what Vishal Sikka has been doing at Infosys in his endeavour to bring about a complete change. Sikka has started by establishing a strong communication channel with all Infoscians through various open houses and forums. He wanted to know the ground realities and understand what changes People wanted to see.

His engagement was not restricted to current employees, but also extended to ex-Infoscians in an endeavour to minutely understand and reinvent the legacy at Infosys and also woo them back to the company. This was followed by interim increments, promotions, leadership changes, structural changes etc across the board.

Coming back to the speech, Damodaran asserted that People are the biggest lever in any turnaround strategy. The processes, policies and technology can be great enablers, but they cannot replace the edge which people bring through their intellect and emotions. That great products are created by great people and without great people, you may not have great products. In fact, people come before products and processes in alphabetical order also.

At a broader level, any organization has two parts to it: Hardware and software. And, while bringing about an organizational change, leaders often start with replacing or upgrading the software, while trying to keep the hardware intact. But what we don’t realize is that the contemporary version of any basic software would also require a compatible hardware base. Even if any change is brought about through software, it may not stick on for long. Hence, it is important to keep the organization hardware updated and attuned to time.

Looking at the people-centric change at Infosys, which involves high degree of participative management, it may appear to be cost heavy with a longer gestation period. But it looks to be definitely sustainable and scalable. There have been many historic cases in the business world, where the change lasted with the leader and faded when the leader moved away. In most of these cases, there was a windfall gain but shortlived. Indeed, there are also cases when few world-class organizations went through multiple bouts of fleeting changes ending up as a confused entity with a battered hardware.

Infosys has clearly laid out innovation as the driving force for company’s transformation strategy. When we look around, in today’s competitive environment, organizations place lot of thrust on product innovations because of their direct linkage to business revenue as compared to process innovations and people innovations. However, Sikka’s change mantra looks to be placing a lot of premium on innovation in people space. He seems to be trying to create a strong and stable people base on which the change can ride.

Going back to theory, Lewin’s change management model talks about starting by identifying the levers of change i.e. defining what needs to be changed followed by the interventions required i.e. how these changes are to be carried out and finally deciding the tactical part, when and where these changes are to be made and of course who is to be involved at each step.

Hearing what Damodaran had to say and analysing what Vishal Sikka is doing at Infosys, it can be inferred that diagnosis of change levers should start with at people level.

People form the foundation of any organization hardware and unless and until we get that right, any experimentation with organizational software changes will tantamount to a band-aid solution.

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Topics: Strategic HR, #ChangeManagement

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