Cashify, a re-commerce marketplace, which offers an online platform to sell old, or used electronic gadgets - primarily smartphones, has elevated Siddhant Dhingra as a co-founder and chief business officer- Global Markets, Aksh Chauhan as the chief operating officer (COO) and Shubh Darpan as the chief revenue officer (CRO). 

The appointments come in view of further strengthening its leadership team to scale up the business and pave the way for the next phase of growth. 

Cashify co-founder Nakul Kumar, who has been in-charge of operational, managerial and administrative procedures, reporting structures and operation controls to the company as its COO since 2013, will now be taking charge of the entire marketing portfolio as the chief marketing officer (CMO) of the company. 

In his new role, he will oversee the entire gamut of Digital, Product, PR/Comms, and Brand marketing.

Dhingra joined Cashify seven years ago as the Head of Marketing and Alliances and is one of the first few key members who helped build the company. During his tenure, he strategised and drove the entire device journey from order placement, customer support, order fulfillment and liquidation. He also led the planning, development and execution for a one-of-a-kind reverse logistics platform and operations unit for smartphones, while strategising operations for efficiency through product and training. 

In his new role, Dhingra will focus more on the expansion of the enterprise solutions and will continue exploring international markets for Cashify. 

Chauhan joined Cashify as the vice president for logistics and has been working with the company for the last 6.5 years. With his self-driven entrepreneurial leadership skills, he has aided in building Cashify’s robust supply chain network for better control and efficiency to support rapid growth. 

In his new role, he will be leading operations at Cashify and focus on building the ecosystem for a circular economy in the used smartphone category.

Darpan has been working with Cashify for the last 4.3 years and played an integral role in redefining business with a strong data-led approach. His skills in pricing, customer acquisition and growth, data analytics and BI have led the company to grow on a limitless road of profit. 

In his new role, he will be in charge of pricing, growth and revenue with the primary focus on building the D2C channel for refurbished mobiles. 

“In the last one year, we have witnessed multi-fold growth in terms of expansion, marketing and verticals. The appointments come at a critical time as we continue a rapid growth pace and seize opportunities to expand the refurbished business. Thus, we are delighted to announce the promotions of these talented, diligent and dedicated team members. Each one of them has played a significant role in the company’s growth and expansion, and we are pleased to recognize their accomplishments through these well-deserved promotions,” said Mandeep Manocha, Cashify co-founder and CEO.