Sleep and comfort solutions provider, Duroflex Group, has announced the elevation of Mohanraj J as chief executive officer (CEO) of its omni channel consumer brand, Duroflex.

His responsibilities will span the thriving retail, e-commerce and D2C business of Duroflex.

Mohanraj has been with the company for over six years in various leadership roles and will now spearhead Duroflex’s growth and expansion in the coming years. He takes over from Mathew Chandy who will now serve as the CMD of the group.

Duroflex Group also houses Sleepyhead, its young and independent D2C brand and a growing B2B and export vertical. Each of these has separate focus and leadership. Mohanraj will lead as CEO of the Duroflex consumer brand.

“Duroflex Group has experienced tremendous growth in the past two years. Despite the pandemic related chaos and market volatility, we are still on track to join the 1000 crore club. Mohan’s influential and decisive contribution has helped Duroflex stay resilient and accomplish that goal. He’s been instrumental in building our leadership team and culture. I am excited and privileged to be surrounded by such amazing professionals. Together we are building a really dynamic, empathic and technology led organization,” said Chandy on the change.

 “It is an exciting time for Duroflex, and I feel privileged to take on this role. Over the years, we have built a strong and loyal consumer base and to ensure that we continue to deliver on our commitments, I plan to leverage our customer-focused strategy, our sustainable operational excellence and company culture with the goal of taking Duroflex to new levels of success. We will further expand on improving our Customer Experience with technology at Core and continue to build a Culture that believes in People First,” said Mohanraj  on his new role.

In his journey, Mohanraj has led the company through a successful national expansion. He also shaped the company’s D2C foray and exponentially elevated the retail experience through company owned and company operated stores.