E-commerce enablement company GoKwik  has onboarded Amazon’s Kunal Tiwari as its chief product officer (CPO).

In his new role, Tiwari will spearhead GoKwik’s overall product strategy, execution and innovation. The company aims to expand its product portfolio and further strengthen its existing product suite to offer best-in-class support to direct 2 consumer (D2C) brands.

Tiwari is a seasoned product and science leader with over 15 years of experience across banking, insurance, and e-commerce industries. In his last role at Amazon, Tiwari led multiple product portfolios, which ensured the safety and compliance of Amazon’s catalogue across 20 plus marketplaces. Previously, he has led strategic science and product initiatives for BlackRock, AXA-XL, and Bank of America.

A mechanical engineering graduate from Punjab Engineering College, Chandigarh, Tiwari is also part of IIM-Bangalore’s advisory board for Data Centre and Analytics Lab.

Tiwari’s expertise in building AI/ML-enabled products will help GoKwik to move faster and effectively towards its vision of democratising the shopping experience, the company said  in a statement.

Welcoming Kunal, Chirag Taneja, co-founder, and CEO, GoKwik, said, “GoKwik’s growth trajectory has been remarkable in the last one year, and we have been looking for someone to join our leadership team to match our increasing scale and drive product excellence. Product innovation is one of our key strategic pillars as we are changing the way people experience shopping end to end. Kunal will be a huge asset to us as we move forward in this journey of building products that complement the remarkable work D2C eCommerce brands do. He is a seasoned product leader and shows true passion for solving customer and merchant pain points. I am glad to have Kunal onboard with us.”  

"I am honoured and thrilled to join GoKwik as its chief product officer. Today, millions of customers are embracing thousands of D2C brands and this market is poised to be a $100B opportunity by 2025. GoKwik, with its product suite and crystal clear vision, is well-positioned to take the industry forward and democratise this opportunity for the D2C brands. Personally, this is an interesting challenge and opportunity to blend data, tech, and science solutions from two completely different product stacks: fintech and e-commerce. I look forward to working with the GoKwik leadership team and scaling the company to new heights,” said Tiwari on his new role.  

GoKwik recently onboarded Chetna Gogia (ex BYJU, PayU) as their chief human resource officer.

To date, GoKwik has raised more than Rs 150 crores in capital and is backed by prominent investors including Sequoia Capital India, Matrix Partners India, RTP Global, and marquee angels. It has three products in its portfolio that use data, user experience, user interface, artificial intelligence and machine learning algorithms to make the entire shopping process much smoother for the end-users.

GoKwik is also aiming to break stereotypes around the common problem of Return to Origin which is considered as the cost of doing business.