Food tech platform GetSupp has raised INR 9.5 crore in seed funding round led by General Catalyst and Better Capital. The round also saw participation from some Saurabh Garg (founder, NoBroker), Ankit Nagori (founder, Curefoods), Kunal Shah (founder, Cred), Rohit Kapoor (global CMO, Oyo), Mohit Sud (VP marketing, Unilever), We Founders Circle and many more.

Anand Chandrasekaran, Partner, General Catalyst, "The Indian consumer, today, is discerning and demands more. GetSupp has a world class founding team that is building this service and we are excited to partner closely on this journey."

Arpit Gupta, Co-founder and CEO, GetSupp, "Our mission is to help every Indian discover the power of nutrition and how right supplementation can help overcome concerns and increase quality of life significantly. As of now, the entire from discovery to right usage to adherence is broken and that is the reason why penetration of supplements is miniscule when compared to other countries. GetSupp helps the customers discover the right supplements and handholds them through the entire journey."

Founded in 2022 by Arpit Gupta and Deven Vyas, GetSupp is an AI-driven nutrition and food supplements marketplace for users to learn, discover and buy the best supplement through a tailored purchase experience and see visible results via personalized post purchase journey.

The firm will be utilising the investment to advance their technology across the value chain while also focussing on hiring and expanding their presence in nutrition space.