BYJU’S has announced the appointment of Rachna Bahadur as the Senior Vice President to lead its Global Expansion plans. The edtech startup’s appointment move is the next step towards strengthening BYJU’S leadership across verticals as the company aims to further build world class products, teams, and partnerships.

In her new role, Rachna will lead the overall planning, strategy, and roadmap for BYJU’S expansion in new and existing markets. In addition to designing BYJU’S next growth phase, creating new partnerships, reinforcing sales, and solidifying the company's market positioning across the globe, Rachna will also be responsible for strengthening the footprint of BYJU’S recent acquisition of EPIC in the US market.

Pravin Prakash, Chief People Officer, BYJU’S said, “As we continue to evolve and diversify our business across the globe, we are focusing on bringing the best talent in the industry to further drive our mission of creating a community of lifelong learners. Rachna is a leader with a proven track record. 

He also added that Rachna’s extensive knowledge, depth of experience, and core background in consumer product practice will prove a key asset to BYJU and she is expected to play a prominent role in charting a high impact and high growth network for the company.

With over 15 years of experience, Rachna has served as partner at Bain & Company where she was a leader in the consumer product practice. She also co-led the ‘Women @ Bain’ India chapter which aims at creating an inclusive and gender non-conforming (GNC) environment for women to thrive in. At Bain, she has advised top Indian and MNC FMCGs on topics ranging across market entry, growth strategy, marketing, sales, M&A and organization design.

Commenting on her appointment, Rachna Bahadur, Senior VP, Global Expansion, BYJU’S said, “For a decade, BYJU’S has been at the helm of creating value in a students life, and I am thrilled to be a part of the team that is at the forefront of redefining the way education is delivered across the world. I look forward to working with the team to further build on the foundation and growth potential in the business. From building new partnerships to expanding existing ones, I look forward to crafting new strategies to take BYJU’S into its next phase of growth.”