The Talent Brand Way of Enhancing Candidate Journey
Prashant Bhatnagar, Vice President, Sapient
Recruitment is a candidate journey not just a process. To be effective in this critical area of recruitment, companies are required to step back and map or even re-map the potential lifecycle of candidate experience in terms of a ‘Candidate Journey’. In this Twangout we will tackle the ‘Candidate Journey’ framework with the help of talent branding:
- Why should a company care about candidate journey? What are organizations doing to enable them?
- What comes in the way of an effective candidate experience and what can one learn from strong talent brands?
- What are the common pitfalls to avoid when focusing on candidate journey?
- How are tools and technology enabling candidate journeys?