Article: People are looking at careers, not jobs

Employer Branding

People are looking at careers, not jobs

Nandita Gurjar, SVP & Group Head HR, Infosys Technologies
 

Brand name, work environment offered and feedback from current employees are factors that make or break the organization's attractiveness

 

How will you define the relationship between attracting & retaining the best talent and the organization’s business perfor- mance?

Employees today are looking for world class environments and global careers. They are looking at work locations as per their demographic preference. A well-defined recruitment process is essential to ensure that only the best and brightest talent joins the organization. Investing in training and continuous development along with attracting the right talent is the key to sustained business performance. In an industry like ours, it is extremely important to have the right talent drive growth and sustainability.

What is the formula for attracting talent today and how has this changed over time?

People are no longer looking for jobs – they want careers. Brand name, work environment offered and feedback from current employees are factors that make or break the organization’s attractiveness. Employees today seek value proposition.

What is the role of CEO, Senior Management, and HR team in the process of attracting and retaining talent?

The senior management plays the role of brand ambassadors for the organization. They are role models for young talent and represent the organization to the external world. Their investment in their people is critical for retaining and building the next level of leaders.
 

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Topics: Employer Branding, Employee Engagement, Strategic HR

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