Article: Why your personal brand is important for success

Learning & Development

Why your personal brand is important for success

Internet is where all the business is moving to. Building a strong personal brand presence on the internet, therefore, is no longer an option, but a necessity for serious professionals.
Why your personal brand is important for success

Building your own brand presence

The internet has opened up many new doors for professionals, giving them avenues to explore careers that are no longer restricted to the office cubicles. Even companies are looking for such professionals to add to the value proposition they offer to their clients. As a result, building and maintaining your personal brand on the internet is no longer an option, but a necessary component of success. So what are the factors that make it important for your success and how would you launch your personal brand to get to the next level of your career? Let’s find out.

Fuel for success

Success breeds success, and your personal brand gets to tell that story of success. So there’s a direct correlation between your success and your personal brand. The two fuel each other to take you to greater heights in your career by projecting your success in the right way, to the right people, at the right time. Success encourages you to push the boundaries and as the interaction between success and brand evolves, so does your leadership style that comes from the experience gained over the years. Your own standards of success increase, leaving you utterly dissatisfied with status-quo, and encouraging you to aim higher.
Not only that, your strong credentials establish you firmly at the head of the pack. At a time when everyone has a degree in business or some other discipline to give them a strong foundation, your personal brand will set you apart from the crowd and establish you as a leader, not a follower.

Building your personal brand

Personal brand is like any other business brand. It not dependent on the number of digital or offline platforms you are present on, but on the quality of content on those platforms.

Think of yourself as a brand

Your personal brand depends on the value to you give to your subject matter and your knowledge bank on that subject. When people think of you, they must have an immediate recollection of the subjects that you talk or write about. They must also have a clear understanding of what will be their takeaways if they choose to engage with your brand. Authenticity of those interactions will only make your brand stronger in the long run.

Clean-up your online presence

Find out how your existing online presence fares against your desired online profile. Do a web search of your own name and find out the loopholes that need to be plugged immediately. If you have a fairly common name, try using your middle name to distinguish yourself from the crowd. Make sure that your social media profiles speak the same language and project a unified message across the board.

Get your own website

There’s no workaround for a personalized website with your name when you wish to build your own brand. Not only will it work as a conduit for your thoughts, it will also be the landing site for visitors who wish to engage with you directly.

Find your purpose

Curate content that provides some value to your readers and is in-line with your brand identity. Remember, content is one of the pillars of a strong brand and must not be taken lightly at any point.

Build strong connections

Build a strong network of connections within the parameters of your own brand. This will be a valuable source of endorsements from your peers and colleagues, and help open doors to new opportunities for you.

In conclusion

Building your personal brand is journey, not a destination. Most of us, whether individuals or organizations, want to build a strong brand presence and we want to do it right now. But the fact is that your brand is living entity associated with you and it must evolve as you do over the course of your career. As you continue to grow your brand, stay consistent with your narrative, be authentic at every stage, and pay close attention to the reactions you get from your audiences. It will help you evolve your brand, making it stronger and far more beneficial for your career.

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Topics: Learning & Development, Watercooler, Life @ Work

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