Myntra, one of the leading online fashion brands has appointed Manohar Kamath, a Senior Executive from retail chain Shoppers Stop. As the online retailer plans to build a combined omni-channel strategy including both online and offline services, this move will definitely help the online brand to go through a dimensional change. 

Ananth Narayanan, CEO, Myntra said that, “With more than two-and-half decades of experience in retail working, he is the perfect fit as the lead engines of our omni-channel strategy”. 

Manohar Kamath will be replacing Abhishek Verma who joined Myntra in April 2014 after a good 8 years of experience in McKinsey.  “A huge amount of success of Myntra is because of exceptional leadership of Abhishek who spearheaded the business of this online brand as the Senior VP”, Narayanan said.

Along with the parent company Flipkart and Jabong, Myntra has consolidated leadership by controlling a whopping 70% of online apparel market in India. The company looks forward to the best-in-class product and technology experience and an entrepreneurial mindset of Kamath to strengthen and expand business in future. 

Prior to this, Kamath was Chief Operating Officer at Shoppers Stop & Director at Crossword Book Stores.